Inspiring stories and new ideas from the DSA sector with Michelle Brown
As eQS Strategic Relationship Manager my job is to create and nurture relationships with disability and mental wellbeing professionals. As the newest member of the Learning Labs Customer Success team, we may not have had an opportunity to connect yet, so I decided to start a monthly blog to help you get to know me (and vice versa) and to open up discussions about, and spark inspiration around, disability and mental wellbeing.
In a year where everything went online from schools and places of work to even pub quizzes, I can safely say I’ve attended and hosted more online events than in a normal 12-month period. According to the Post Covid-19 Event Outlook Report 93% of event organisers plan to invest in virtual events moving forward. Virtual events or at least digital aspects of events have become the norm, and with many benefits is clear to see why they are here to stay for the foreseeable future ,whether that be as a stand-alone event or part of a hybrid one.
As much as I’m looking forward to attending live industry events, when it is safe to do so, I’ve also become a bit of a fan of virtual events. Last month Learning Labs exhibited at our first virtual event. Technology meant there was no danger of us getting lost finding the venue and no need to carry heavy roller banners or sales resources. We simply logged into our virtual stand and uploaded all our resources the day before ready for people to download. When people visited our stand, we immediately knew their name, job title and workplace and after the event we could see how many people had downloaded specific resources. This enabled us to instantly see what people found engaging and not so engaging. This got me thinking how technology has helped overcome the challenges industry events have seen in the last 18 months and how this will support the new future of events, which I think will take a more hybrid approach between face-to-face and digital.